School of Hard Knocks

Role: Executive Director

Date: 2016 – current


The School of Hard Knocks is a television show and programme that follows the lives of a team of young people trying to turn their lives around.

My role this season was to build an online audience, increase engagement and prove behaviour change.

The result was a proven increase in knowledge, attitudes and behaviours of the target audience.

Watch the whole series here. 

Now, I’m Executive Director of the programme and we are rolling it out in Whakatāne for two years with the support of the Provincial Growth Fund and Rugby NZ.


Partners include: MBIE, ACC NZ, Rugby New Zealand, Police, Sky TV, TVNZ, Maori TV, Te Wananga o Aotearoa.

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