School of Hard Knocks

Role: Manager, Communications and Media, now Executive Director

Date: 2016 – current


The School of Hard Knocks is a television show that follows the lives of a team of young people trying to turn their lives around.

My role this season was to build an online audience, increase engagement and prove behaviour change.

The result was a proven increase in knowledge, attitudes and behaviours of the target audience.

Watch the whole series here. 

Now, I’m Executive Director of the programme and we are looking to grow it across New Zealand.


Partners include: ACC NZ, Rugby New Zealand, Police, Sky TV, TVNZ, Maori TV, Te Wananga o Aotearoa.

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