A gym with heart: Hub Life 5010

Opening a community-focused gym is no mean feat. Learning how to manage social media and comms is even harder. So I helped them out!

Give: I gifted my time and expertise to create a strategy for launch and member acquisition. I was hands on, creating content and copy for the gym while mentoring the owners and empowering them to run it on their own.


Hub Life 5010 is a family-owned gym in Lower Hutt. Their purpose isn’t to make money, it’s to provide a safe, welcoming and affordable environment for the community to work on their health.

The approach was simple: be real, be honest and celebrate the successes of the community.

The team are now humming on Facebook and Instagram, creating their own authentic content with confidence.

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