Kia ora, I’m Katie Brown. I come from a small town in New Zealand called Timaru. My father was Maori and my mother is NZ European. I am a descendent of Ngati Raukawa ki Waikato and Ngati Whatua Orakei, near Auckland. My Grandfather grew up on our pa in Putaururu, famous for some of the purest water in the world. I was bought up with strong values of community, family, conservation and unlimited potential. Although our family didn’t have a lot in the early days, my parents believed I could do or be anything I dreamed.
For as long as I can remember, I have been intensely curious about the world and the people in it. I loved going to the library and reading about different cultures around the world. Guided by my father’s logical-brain, I loved to figure out how things worked. Our family loved a good political debate and through this, I love learning about the decisions governments around the world make.
My curiosity took me to Canada as an enterprising 17 year old who convinced her parents that they would actually make a profit sending me there. It truly shaped who I am today.
For the last 15 years, I’ve been working in the digital world in different forms. People who trusted my curious nature saw that I could create some pretty special things for them. I really cut my teeth in all things digital at Trade Me, guided and inspired by some of the smartest brains New Zealand has produced.
In the last 5 years, I created ACC’s social media strategy and implemented it. I led the complete content rewrite for ACC New Zealand’s new website. We went from 10,000 pages to around 1,200 highly visited pages that our audience told us they wanted. We’ve expanded to all digital channels our audience use. Now, this has evolved to team of 9 of the brightest minds. They’re busy creating behaviour change campaigns that quite literally save lives. For me, this is legacy work and something I’m incredibly proud to have led.
I’m an innovator, a problem solver and a curious mind.
This is Katie Brown Thinks – interesting thoughts, ideas and ramblings. Thanks for tuning in. And if you want to have a chat, send me a message: